I cant imagine to what lengths over-zealous marketers can go to sell their products. I was at the convenience store last weekend and I found myself in the deodorant, anti-perspirant, perfume section. I do understand the problem that these guys must be facing in trying to differentiate their product out of around 500-odd of the similar type. But some offences are inexcusable!
I saw this Adidas deo which had something rather blasphemous written on it which seriously seriously bemused me.
It said "Smart ™ Technology -- Developed with Athletes"
First of all, I'm not exactly sure the no-stink stick can be smart. From what I can tell, it really has very little in the way of intelligence. It can't even automatically roll itself up a little bit when one is scraping armpit skin off on its hard plastic sides. And to add to the misery they actually have trademarked the word "smart?" I don't think many companies would risk being so intelligent anyways!
The bigger problem, of course, is that if some scientists set off to develop "smart technology" I would think one of the last groups of people they would go to would be athletes. Granted, they're probably better off going to athletes instead of actors, umm.... musicians maybe. But still -- As a whole, athletes are not generally known for their scientific prowess.
How would that development actually happen? Isn't it too much to expect? I bet this smart™ thing must've not even been able to get a single school kid to try out their ground breaking technology without paying them. So you can imagine what must be the case with pro-footballers or basketball players!
Unless ofcourse they got chess players to test it out... But I cant imagine them having so much of a sweat trouble by sitting in air conditioned hotels and moving nothing more than their eyeballs and hands.
Anyways... I compared it to another, non-smart deodorant nearby, and there really doesn't seem to be much difference.
I think that one might be more crafty than smart. Just in case you find it unbelievable that Adidas may have done something as stupid as this then have a look here.
Cheers!
I saw this Adidas deo which had something rather blasphemous written on it which seriously seriously bemused me.
It said "Smart ™ Technology -- Developed with Athletes"
First of all, I'm not exactly sure the no-stink stick can be smart. From what I can tell, it really has very little in the way of intelligence. It can't even automatically roll itself up a little bit when one is scraping armpit skin off on its hard plastic sides. And to add to the misery they actually have trademarked the word "smart?" I don't think many companies would risk being so intelligent anyways!
The bigger problem, of course, is that if some scientists set off to develop "smart technology" I would think one of the last groups of people they would go to would be athletes. Granted, they're probably better off going to athletes instead of actors, umm.... musicians maybe. But still -- As a whole, athletes are not generally known for their scientific prowess.
How would that development actually happen? Isn't it too much to expect? I bet this smart™ thing must've not even been able to get a single school kid to try out their ground breaking technology without paying them. So you can imagine what must be the case with pro-footballers or basketball players!
Unless ofcourse they got chess players to test it out... But I cant imagine them having so much of a sweat trouble by sitting in air conditioned hotels and moving nothing more than their eyeballs and hands.
Anyways... I compared it to another, non-smart deodorant nearby, and there really doesn't seem to be much difference.
I think that one might be more crafty than smart. Just in case you find it unbelievable that Adidas may have done something as stupid as this then have a look here.
Cheers!
1 comment:
I think they mean... "Sweat Technology - Developed with Athletes"
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